Admedia | 6 Sheet Panels
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6 Sheet Panels

Admedia advertising solutions dominate the UK’s motorways

6 Sheet Panels combine effective broadcast cover and awareness alongside powerful Point of Sale advertising. Their 72% recall rate* proves our visitors remember brands from the car, to the shop door, through the store and right to the till.

Motorway advertising offers access to a dual audience – both vehicular and pedestrian whilst on business or leisure, plus a wealth of different demographics including families, truckers and professionals on the move.

MOTORWAY SERVICE AREA ADVERTISING OFFERS HUGE AUDIENCES:

  • Unmissable space on over 1,350 6 Sheets
  • Prominent positions at 136 UK Motorway Service Areas
  • Perfect geographical spread – motorways are the spine of the UK road network (Link ‘Huge geographical spread to an updated motorway map)
  • Motorways carry 33% of daily road traffic – don’t miss out on the 54 million motorists that pass through our Motorway Services each month

A HIVE OF HUNGRY, THIRSTY TRAVELLERS

‘An obvious target group for food service retailers is intensive motorists. These people have a high propensity for on-the-move consumption.’ -Mintel 2014

Because they are placed just outside the shops, our 6 Sheets influence purchasing decisions at Point of Sale. They are proven to increase sales of confectionery, drinks and news products.

  • Motorway audiences stop specifically to buy – guaranteed heavy footfall right at Point Of Sale
  • They snack more – People who drive 30,000+ miles each year are 78% more likely than the national average to be heavy snackers
  • They are spontaneous purchasers – heavy motorway users are 20% more likely than the national average to purchase impulsively (compared to heavy high street shoppers who are only 3% more likely than the national average to shop impulsively)
  • They spend more – 63% higher spend than at independent convenience stores

Source: TGI, 2014

PERFECT TO PROMOTE TRAVEL & LEISURE ATTRACTIONS

Take advantage of the weekend and holiday family crowd by using our space to drive visitors to events, tourist attractions and leisure destinations such as theme parks, campsites or museums.