Case Studies

Admedia conduct specifically designed research to measure the success of your 6 sheet or washroom creative. Independently undertaken by a leading market research agency, respondents reflecting your target audience are interviewed in our Shopping Centres, Motorway Services, Health Clubs, Bars and Clubs.

Admedia Research includes:

• Brand awareness
• Purchase consideration
• Advertising awareness
• Prompted recall of the poster creative
• Attitudes towards the creative
• EPOS (Electronic Point of Sale data) which measures the
  effect our advertising has on product sales, before, during
  & after the campaign

Where possible, we also measure the recall of other media activity running alongside the campaign. We regularly include bespoke questions which investigate attitudes towards the advertised brand and its competitors, or consumers’ reactions to certain aspects of the campaign. We can answer any research brief, large or small.