Admedia – leaders in out of home
& destination media.

Admedia operates 6 sheets, washroom displays and bespoke media activities in a wide range of leading leisure, shopping and travel environments.

  • 1,000 late-night venues including Luminar (Liquid, Life, Oceana, Chicago Rock Cafe) the UK’s leading and most innovative late night venue operator, Yates (Ha!Ha! and Yates) and 5 other leading late night venue chains.
  • 200 top Shopping Centres including Lakeside Thurrock, Arndale Manchester and MetroCentre Gateshead. Admedia have presence in all major cites and offer access to more shopping centres than any other UK media owner.
  • Every one of the 130 Motorway Services in the UK reaching 24 million visitors every 2 weeks with washroom and 6 sheet media. Today’s Motorway Services cater for the modern consumer with a range of branded retail and food retailers including WH Smith, Starbucks and M&S Food.
  • The UK’s leading health club operators includes: Esporta, Fitness First, Next Generation, Energie, Top Notch, Sprit and Bannatynes which combine to attract 3 million upmarket, health conscious members monthly.

In combination with washroom posters advertisers have the option to integrate ‘Direct Response Tear-offs’ into the creative. Direct Response Tear-offs are business card sized slips that can be removed from the poster and carry phone numbers, web addresses, vouchers or competitions.

Also, ‘Talking Posters’ - available in Motorway Services and late-night venues - have been proven to further heighten audience receptiveness to washroom campaigns and feature an ‘audio logo’, soundtrack or voiceover on a motion-activated thirty-second sound chip. A TV or Radio creative is generally utilised and has been proven to increase brand saliency and stimulate conversation within venues.

‘Creative Solutions’

Getting your brand seen 'in the right place at the right time’, Admedia also deliver numerous experiential elements all designed to engage and interact with audiences.

Our campaigns tie in with washroom media activity or work on a standalone basis to get brands in the hands or minds of the consumer at a time when they are relaxed and receptive. Media elements offered include:

  • Movement-activated ‘talking’ posters - Branded wine & pint glasses
  • Mirror stickers - Bar-top branding
  • Drinks coasters - Staff T-Shirts
  • Product Sampling - DJ Interaction