Business People
55% of weekday visits to the UK’s motorway services are business related or made on the way to a business meeting. And with business journey frequency and duration on the increase the UK’s network of 131 Motorway Services are receiving and catering for the demands of an unprecedented number of business visitors.
Audience Delivery* (2 week campaign):
13.8m males
5.9m females
Admedia delivers:
- National population coverage across every 131 Motorway Services in
the UK
- over 3,500 A3 washroom posters at 92 MSAs
- 500 illuminated 6 sheet displays
- Coverage of the UK major arterial routes connecting all major cities
- Total visitor footfall of 55m in 4 weeks.
- Captive and attentive audience – up to 98% recall of poster detail
- Numerous case studies to prove the effectiveness of campaigns
- Latest campaign success: Tesco Car Insurance achieve 84% recall of campaign
Heavy Motorway Services users:
- 54% have 2 or more cars
- 11% higher than average personal income
- 300% greater annual mileage than average driver
- 30% intend to buy a car in the next 12 months
*85% use of washrooms/independent research.
