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Male or Female Audiences


We deliver 100% gender targeted campaigns specifically designed to fit your brief. Select from our range of venues to build national or regional UK coverage of the male or female population. Washroom campaigns deliver captive audiences and a high level of recall of specific detail.

Admedia delivers:

  • Over 1,100 top venues nationally
  • Washrooms – intimate, engaging and at the right time
  • Entirely captive and attentive audience – up to 98% recall of poster detail
  • Numerous case studies to prove the effectiveness of washroom campaigns
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Gender targeting across 4 unique venue types:

100% Male Targeted

Venue Type No. Venues Audience Reach Impacts
Top Shopping Centres 102 5.2m 18.3m
Motorway Services 89 19m 55m
Health Clubs 52 546,000 2.2m
Style Bars & Clubs 750 7.5m 62.3m


Male audience-targeting advertisers include:

male audience advertisers


100% Female Targeted

Venue Type No. Venues Audience Reach Impacts
Top Shopping Centres 102 7.8m 18.4m
Motorway Services 89 12.7m 24.9m
Health Clubs 52 546,000 1.4m
Style Bars & Clubs 750 7.5m 36.6m


Female audience-targeting advertisers include:

female audience advertisers

*all based on 4 week campaign.

male and female targeting

Recent Advertisers
eli lilly case study Gillette case study ladbrokes case study
Eli Lilly Gillette Max Factor

For added effectiveness:


  • Direct Response Tear-Offs get your message in the pockets of millions.
  • Talking Posters - a motion-activated 30 second sound clip gets you poster heard.
  • Creative Solutions - For complete ownership of environment. Includes mirror and door stickers, branded coasters drinks glasses and more.