More mums reached than 8 top mother & baby titles! Admedia ‘Baby Change’ provides exclusive one-on-one communication time with parents of babies and toddlers. Offering the highest level of targeting, our eye-level displays give your message maximum visibility and readability where it counts – in the most relevant environment – and close to the UK’s top mother & baby related stores.

In baby change facilities across 125 top shopping centres and 92 Motorway Services. Includes coverage of the following stores:

Admedia Baby Change delivers:

• Washroom posters and branded baby mats
• Advertising close to the point of sale – Supermarkets, Pharmacies, Clothing Retailers, Health Stores, Mothercare, Mamas & Papas etc.
• Unrivalled impact on parent audience at relevant moment
• Intimate & exclusive – no advertising competition
• 5 minutes average dwell time in baby change facility
• Access the UK’s most extensive database of retail stores
• Direct Response Tear-Offs get your message in the pockets of millions
• Latest campaign success: Cow & Gate achieve 98.4% prompted recall of campaign.

Audience Delivery (4 week campaign):

1.1m parents reached

For added effectiveness:

• Direct Response Tear-Offs get your message in the pockets of millions
• Baby mats - branded baby mats
• Creative Solutions - For complete ownership of environment. Includes sampling, mirror- & door stickers.

*Source: Independent footfall surveys at 300 locations.

Plus! Additional creative solutions.