Sports fans

For true sports fans, getting together with their fellow supporters and watching a game in the local bar and pub is almost a ritual and a social event in itself.

Events like the Football & Rugby world cup are no exception- the UK’s Bars & Pubs are always packed full of supporters who want to watch their team or country win.

But it isn’t just the large events that attract in increase in audience, fans will generally watch a high percentage of their teams games in a social environment.

Here at Admedia 50% of our Bars, Pub & Club audience regularly watch a sports event in a local venue making us a great advertising opportunity for brands who want to target sports fans around the UK.

Sports fans are sociable!

• 27% watch live football at a bar/pub 1-3 times a month
• 60% of them watch sports in the bar/pub/club with friends
• 86% more likely to have their mobile phone on them
• Nationwide Admedia Bar, Pub venues

Source: TGI 2009 base: heavy Bar, Pub & Club visitors