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Impulse Snackers


CTN Stop & Shop is designed to influence the impulse purchase decisions of the over 55 million visitors to Motorway Service convenience stores and petrol forecourts every 4 weeks.

  • Most cost-effective CTN campaign on the market
  • Motorway CTN’s receive 22 greater footfall than branded high street store
  • Equivalent footfall of 2880 branded high street stores
  • 63% higher spend per head than the high street store

CTN 'Stop & Shop' delivers:


  • The biggest & best convenience stores in the UK
  • Includes 120 WH Smith stores & 56 of the quality food retail stores
  • Impulse snacking focus – confectionary, chocolate, drinks, magazines etc
  • Motorways – high volume purchases for sharing en-route
  • Over 1,300 illuminated 6 sheet displays + over 3,500 washroom displays
  • Coverage of the UK’s major arterial routes connecting all major cities
  • Numerous EPOS (Electronic Point of Sale) case studies to prove the effectiveness of campaigns


Audience Delivery (4 week campaign):

55 million visitors to 130 Motorway Services


Stop & Shop – EPOS proven effectiveness:

Admedia provides sales-effect data for all Stop & Shop campaigns through EPOS - independently supplied by a leading intelligence agency. Weekly sales are monitored pre, during and post campaign to identify the effect of the campaign. See our CTN page for more information.

Average sales uplifts by product category:

+54% Confectionery Brands +94% Soft drink brands
+68% Snacks +68% Newspaper, Magazines & Books


Sources: Independently Supplied Epos Data, MBA Independent Research

Plus! Option to add on A3 washroom panels.

snackers audience

Coverage of every Motorway Services in the UK and a wide range of leading retailers:

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For added effectiveness:


  • Direct Response Tear-Offs get your message in the pockets of millions.
  • Talking Posters - a motion-activated 30 second sound clip gets you poster heard.
  • Creative Solutions - For complete ownership of environment. Includes mirror and door stickers, branded coasters drinks glasses and more.