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Reaching Motorists


Massive motorist throughput, 100% campaign standout. The UK’s motorways represent 33% of daily traffic - but only 1% the total road network. And with journey frequency and duration on the increase the UK’s network of 130 Motorway Services are receiving an unprecedented number of visitors.

Coverage of every Motorway Services in the UK including all major motorways between major cities.

Admedia delivers:

  • Motorists during motorway journey - 100% relevance of location
  • National population coverage across every 130 Motorway Services in the UK
  • Example campaign:
    • Over 3,500 A3 washroom posters
    • 350 illuminated 6 sheet displays at road edge
  • Coverage of the UK's major arterial routes connecting all major cities
  • Numerous case studies to prove the effectiveness of campaigns
  • Latest campaign success: Tesco Car Insurance achieve 84% recall of campaign

Audience Delivery* (4 week campaign):

41.3 million males
30.4 million females

*85% use of washrooms/independent research.

motoring audience

Recent Advertisers
eli lilly case study Gillette case study ladbrokes case study
Admiral Autoglass Tesco

For added effectiveness:


  • Direct Response Tear-Offs get your message in the pockets of millions.
  • Talking Posters - a motion-activated 30 second sound clip gets you poster heard.
  • Creative Solutions - For complete ownership of environment. Includes mirror and door stickers, branded coasters drinks glasses and more.