Reaching readers on the move & close to the point of sale, Admedia ‘Book Lovers’ gives access to 280 key retail stores including high performance WH Smith as well as Borders and Waterstones. ‘Book Lovers’ is also completely national and great for building general awareness of your release.

Top Shopping Centres & WH Smith stores on the motorways

Book Lovers

Admedia delivers:

  • Point of sale coverage at 280 leading retail stores
  • Washrooms – intimate and at the right time (captivating, enough time to read synopsis, entertaining etc.)
  • Numerous case studies to prove the effectiveness of washroom campaigns

Audience Delivery (4 week campaign):

Shopping Centres
6.3m males (14.1m impacts)
8.2m females (21.5m impacts)

Motorway Services
11.7m males (31.8m impacts)
7.8m females (25.2m impacts)