Admedia provide access to an audience of elderly and non able-bodied washroom users at Shopping Centres and Motorway Service Areas nationally. Our targeted campaigns have been used by a wide range of advertisers to target this specific audience in a highly cost effective way.

Admedia delivers:

  • Disable package: 420 posters at 300 disabled-only facilities nationally
  • Washrooms – intimate, engaging and at the right time
  • 4 week campaigns to build maximum coverage
  • Only Out of Home media to exclusively target this specific audience
  • Delivers access to 848,000 individual disabled users in 4 weeks
  • Entirely captive and attentive audience – up to 98% recall of poster detail
  • Numerous case studies to prove the effectiveness of washroom campaigns

Advertising to disabled people

Elderly & Non able bodied audiences

  • 8.6 million registered disabled in the UK (14% of population)
  • 12 million aged 60 or over in the UK (21% of the population)

For added effectiveness:

Advertisers include:

Disabled advertising campaigns