Admedia launches 'Baby 'Change'

Admedia 'Baby Change' provides exclusive 1-on-1 communication time with parents and their babies & toddlers.

Offering the highest level of targeting, our eye-level displays give your message maximum visibility and readability where it counts, - in the most relevant environment and close to the UK's top mother & baby related stores.

From standard A3-display campaigns to Baby Change facility sponsorship, our proven media solutions provide a highly effective, 100% relevant and fully national campaign for your baby-related product.

Baby Change campaigns are:

• at or close to the point of sale (supermarkets, pharmacies, clothing retailers, health stores, Mothercare, Mamas & Papas, etc.


• Unrivalled impact on parents


• Exclusivity - no ad competition


• 100% parent audience targeted


• Intimate communication in a captive environment


• 5 minutes average dwell time in baby change facility


• Accountability - Direct Response tear-offs for offers, information, education, web addresses, etc.