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20.11.06

Cow & Gate Frutapura baby food

Cow and Gate logoCow & Gate’s recent baby change campaign in shopping centres proved the value of destination targeting with:

  • a massive 89% of mothers stating they’d recently seen the poster*
  • rising to 97% when prompted with a copy of the ad.*
    *source: MBA independent research

Admedia’s baby change campaign represents one of the most highly effective media options for baby-related products - with 100% relevance and zero media wastage. We offer full baby-change branding including

  • personalised washroom displays
  • changing baby-mats
  • mirror stickers
  • door stickers

Admedia's baby change panels across 320 venues deliver 4.7 "parent" impacts per 4 weeks in Shopping Centres and Motorway Service Stations.

For more information on the Baby Change buying route contact the Admedia team on 020 7580 3633.

Baby_change_ads

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