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20.11.06
Cow & Gate Frutapura baby food
Cow & Gate’s recent baby change campaign in shopping centres proved the value of destination targeting with:- a massive 89% of mothers stating they’d recently seen the poster*
- rising to 97% when prompted with a copy of the ad.*
*source: MBA independent research
Admedia’s baby change campaign represents one of the most highly effective media options for baby-related products - with 100% relevance and zero media wastage. We offer full baby-change branding including
- personalised washroom displays
- changing baby-mats
- mirror stickers
- door stickers
Admedia's baby change panels across 320 venues deliver 4.7 "parent" impacts per 4 weeks in Shopping Centres and Motorway Service Stations.
For more information on the Baby Change buying route contact the Admedia team on 020 7580 3633.

Labels: admedia, baby change campaing, marketing to young mothers, targeting young mothers
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