Maxfactor goes clubbing

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Max Factor Lipfinity & Unilever Sunsilk are the latest advertisers to take advantage of Admedia washroom media with integrated campaigns designed to reach an audience of young sociable females in style bars and night clubs.

Max Factor’s highly creative campaign utilise

• branded wine glasses
• mirror stickers
• and of course washroom displays – both standard and movement-activated ‘talking’ displays to create an engaging message and launch its new long-lasting lipstick.