Outdoor campaign for Chrysler

Car company DaimlerChrysler, is launching a new outdoor press campaign to promote its new Dodge Caliber model.

Activity will run over Christmas and will highlight the Caliber’s bold styling and affordability.

For the new outdoor campaign, Kinetic has selected long-haul truck routs covering the main UK motorways as well as 6-sheet billboards at 130 motorway service stations.

Planning and buying was done through BJK&E. Advertising on the trucks was designed by RoadAds with 6-sheet activity booked through Admedia.Last week, Chrysler announced a strategy shift towards more fuel-efficient models in an effort to staunch mounting losses that hit £780 million in the third quarter.