Calpol first in Baby Change

Calpol, the manufacturer of childrens medicine, has identified Admedia's Baby Change network in shopping centres and motorway services as a unique way to reach mothers of babies and toddlers during the winter period.

Baby Change provides a powerful one to one communication vehicle in a captive environment - providing visibility and readability where it counts.

Philip Vecht, CEO of Admedia, says: "Admedia's baby change network provides a highly targeted way to reach this very specific audience. Advertisers benefit from zero competition and coverage close to the point of sale - something that press or television cannot offer.."