St.Ivel spread across Health Clubs

St.Ivel took their low fat spread to Private Health Clubs this January to reach a health-conscious female audience in the most relevant environment.
Health Club displays, located in the changing room environment reach an active ABC1 audience with 100% gender targeting – a highly effective medium for health-related products.

St.Ivel’s intriguing creative was a massive hit with its female target audience delivering 67.3% spontaneous awareness.

Female Health Club visitors are a highly valuable audience for the brand with 98.7% of female members visiting the club at least once a week and actively buying low-fat products when at the supermarket.