Wrigley’s Extra on the road

Wrigley UK have launched the new 60 piece Wrigley's Extra tub - on sale in Motorway Services nationally - with a point of sale 6-sheet campaign at store entrances. The campaign is specifically targeting on the go users with the 'Live lots, Travel lots, Work lots' poster creative.

The current activity follows previous successful Wrigley activity, which had provided an Epos accredited 23.2% uplift. This is very significant bearing in mind Wrigley's currently have 95% of UK gum market.

Convenience store presence on motorways has recently been strengthened with the opening of WH Smith travel format convenience stores across the national Moto estate. 46 Moto sites will be converted by Summer 2007.
Source: Moto.

A total brand count of 53 confectionary drink and snacking brands (Including Nestle, Cadbury, Coca Cola, Red Bull) has used the point of sale media in the last 12 months. According to independently supplied EPOS data all brands received sales uplifts attributed to the activity.

Motorway Services receive the highest level of convenience store throughput and average in-store spend per head at £5.00 compared to £3.66 at branded high street stores.

It is expected that more brands will be attracted to the Motorway audiences with the introduction of the WH Smith stores, continuing to enhance the retail offering and the continued modernization of MSAs by the major operating groups.

More information to be found via the oaa.