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6.3.07
Lucozade gets its edge back
Lucozade Energy is launching an 8.25m marketing campaign to help ‘Britons get their edge back’.
The campaign will include TV ads and a roadshow that will visit workplaces and Admedia’s motorway service stations, where a targeted campaign will run on both 6-sheets and washrooms.
A website – http://www.lucozade.com/energy/ – will feature people who have ‘lost’ their edge.
Shoppers that send in their stories could win £10000 and a role in a Lucozade Energy advert.
The campaign will include TV ads and a roadshow that will visit workplaces and Admedia’s motorway service stations, where a targeted campaign will run on both 6-sheets and washrooms.
A website – http://www.lucozade.com/energy/ – will feature people who have ‘lost’ their edge.
Shoppers that send in their stories could win £10000 and a role in a Lucozade Energy advert.
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