Stark naked warning

Bikers who fail to wear protective clothing are warned today that they might as well ride naked. Last year, 44 riders of motorbikes, mopeds and scooters were killed and 801 were seriously injured in London. Experts say many would have suffered less severe injuries if they had been properly dressed.

The Right Gear campaign is currently advertising this and other posters in Admedia's pubs, clubs and shopping centres. The campaign is accompanied by talking posters. Click here for the audio-creative.

The campaign was booked though The Dynamic Advertising Group for a joint initiative from London local councils.

Download the creative: rightgear.pdf

visit rightgearlondon.com