Rocky Balboa Talking Posters

20th Century Fox has used Admedia's bar network to promote the return of the Rocky film franchise, 'Rocky Balboa', which is winning rave reviews for star Sylvester Stallone.

The campaign runs on Admedia's washroom panels, supported by Talking Posters - frames fitted with an infra-red detector, launching the iconic Rocky theme tune when there is movement in the washroom - grabbing attention and creating a topic of conversation.

The promotion, booked through outdoor specialist Gen, will continue until January 28th, with the film released in the UK today.