Tesco go national with direct response

Tesco has launched a national direct response advertising campaign for its car insurance product targeted at 2+ cars per home motorists - using every Motorway Service Area across the UK.

Using 6-sheets at entrances and exits coupled with washroom displays featuring 'Direct Response Tear-Offs' Admedia estimates that 14 million potential customers will be exposed to the Tesco campaign during March.

In addition 120,000 post-it note size cards featuring the response mechanism will taken away by motorists over the period an are expected to generate a considerable increase in enquiries both online and by phone.

Admedia's direct response media has been used for a wide range of direct response activities including Admiral Insurance, 192.com and QXL.com with comprehensively proven success.

Click for the OAA follow up article

The Hills Have Eyes talking poster

GEN has launched a talking poster campaign for ‘The Hills Have Eyes 2' across Admedia’s bar network. On entering the washroom the visitors are greeted with a chilling scream followed by the hissing of a cannibalistic mutant. The talking posters are sure to become a conversation topic nationwide.

The Hills Have Eyes 2 features the slow demise of a group of soldiers acting upon a distress signal sent from the same hills the Carter family found their cruel end. Soon they fall prey to the cannibalistic mutants, but this time there is another, far more sinister force occupying the hills that seeks the platoon’s destruction.

The Talking poster campaign will run from the 26 th of Feb until the 25 th of March and is projected to send a chill through the bones of 750.000 18-34 year old males, with the overall washroom campaign is estimated to deliver 8.75 million impacts.

download the poster pdf
download the audio creative as a ringtone

Calpol first in Baby Change

Calpol, the manufacturer of childrens medicine, has identified Admedia's Baby Change network in shopping centres and motorway services as a unique way to reach mothers of babies and toddlers during the winter period.

Baby Change provides a powerful one to one communication vehicle in a captive environment - providing visibility and readability where it counts.

Philip Vecht, CEO of Admedia, says: "Admedia's baby change network provides a highly targeted way to reach this very specific audience. Advertisers benefit from zero competition and coverage close to the point of sale - something that press or television cannot offer.."

Rocky Balboa Talking Posters

20th Century Fox has used Admedia's bar network to promote the return of the Rocky film franchise, 'Rocky Balboa', which is winning rave reviews for star Sylvester Stallone.

The campaign runs on Admedia's washroom panels, supported by Talking Posters - frames fitted with an infra-red detector, launching the iconic Rocky theme tune when there is movement in the washroom - grabbing attention and creating a topic of conversation.

The promotion, booked through outdoor specialist Gen, will continue until January 28th, with the film released in the UK today.

Borat talking poster

Twentieth Century Fox is running a talking poster campaign in Admedia's bar networks for its release of Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan. The outrageous poster features Borat in skimpy swim wear, strutting his stuff. The talking poster greets washroom visitors upon entrance and is bound to become a conversation piece.

In the film Kazakhstani TV personality Borat is dispatched to the United States to report on the "greatest country in the world." With a documentary crew in tow, Borat becomes more interested in locating and marrying Pamela Anderson than on his assignment.

Borat interacts with non-actors under the ruse of being a foreign television reporter. Like both Ali G and Bruno, Borat is characterized as lacking refined manners and given to gratuitous, though unintended, insults.

Help The Aged SMS campaign

Help The Aged has launched a mobile campaign encouraging pub-goers to support isolated older people via mobile phone donations, part of the charity's 'One is the Saddest Number' Christmas campaign.

From this week a select number of bars and restaurants across England will feature beer mats that combine a colourful approach with stories about older-age isolation and a mobile call to action, to encourage drinkers to text to a shortcode on each mat and give £3 to the charity.

"The younger audience is traditionally the hardest for charities to reach, so we're keen to utilise new techniques to get our message to these people," said Mike Foster, spokesman for Help The Aged.

Help The Aged's research has found that around 1m older people spend Christmas Day alone. It's targeting young people and families using mobile as part of a wider interactive campaign for the charity.

Mobile marketing specialist Que Pasa and integrated marketing agency Joshua G2 have worked in partnership on the campaign. Que Pasa handled the planning and delivery of the mobile response elements, while the creative and the wider campaign was produced by design agency Joshua G2. The beer mat element of the campaign was coordinated by Admedia.

Outdoor campaign for Chrysler

Car company DaimlerChrysler, is launching a new outdoor press campaign to promote its new Dodge Caliber model.

Activity will run over Christmas and will highlight the Caliber’s bold styling and affordability.

For the new outdoor campaign, Kinetic has selected long-haul truck routs covering the main UK motorways as well as 6-sheet billboards at 130 motorway service stations.

Planning and buying was done through BJK&E. Advertising on the trucks was designed by RoadAds with 6-sheet activity booked through Admedia.Last week, Chrysler announced a strategy shift towards more fuel-efficient models in an effort to staunch mounting losses that hit £780 million in the third quarter.

Cow & Gate Frutapura baby food

Cow & Gate’s recent baby change campaign in shopping centres proved the value of destination targeting with:

• a massive 89% of mothers stating they’d recently seen the poster*
• rising to 97% when prompted with a copy of the ad.*
  *source: MBA independent research

Admedia’s baby change campaign represents one of the most highly effective media options for baby-related products - with 100% relevance and zero media wastage. We offer full baby-change branding including

• personalised washroom displays
• changing baby-mats
• mirror stickers
• door stickers
  

Admedia's baby change panels across 320 venues deliver 4.7 "parent" impacts per 4 weeks in Shopping Centres and Motorway Service Stations.

For more information on the Baby Change buying route contact the Admedia team on 020 7580 3633.

Maxfactor goes clubbing

watch our videoblog for more info

Max Factor Lipfinity & Unilever Sunsilk are the latest advertisers to take advantage of Admedia washroom media with integrated campaigns designed to reach an audience of young sociable females in style bars and night clubs.

Max Factor’s highly creative campaign utilise

• branded wine glasses
• mirror stickers
• and of course washroom displays – both standard and movement-activated ‘talking’ displays to create an engaging message and launch its new long-lasting lipstick.