Admedia launches 'Baby 'Change'

Admedia 'Baby Change' provides exclusive 1-on-1 communication time with parents and their babies & toddlers.

Offering the highest level of targeting, our eye-level displays give your message maximum visibility and readability where it counts, - in the most relevant environment and close to the UK's top mother & baby related stores.

From standard A3-display campaigns to Baby Change facility sponsorship, our proven media solutions provide a highly effective, 100% relevant and fully national campaign for your baby-related product.

Baby Change campaigns are:

• at or close to the point of sale (supermarkets, pharmacies, clothing retailers, health stores, Mothercare, Mamas & Papas, etc.


• Unrivalled impact on parents


• Exclusivity - no ad competition


• 100% parent audience targeted


• Intimate communication in a captive environment


• 5 minutes average dwell time in baby change facility


• Accountability - Direct Response tear-offs for offers, information, education, web addresses, etc.

Maxfactor goes clubbing

watch our videoblog for more info

Max Factor Lipfinity & Unilever Sunsilk are the latest advertisers to take advantage of Admedia washroom media with integrated campaigns designed to reach an audience of young sociable females in style bars and night clubs.

Max Factor’s highly creative campaign utilise

• branded wine glasses
• mirror stickers
• and of course washroom displays – both standard and movement-activated ‘talking’ displays to create an engaging message and launch its new long-lasting lipstick.