Calpol first in Baby Change

Calpol, the manufacturer of childrens medicine, has identified Admedia's Baby Change network in shopping centres and motorway services as a unique way to reach mothers of babies and toddlers during the winter period.

Baby Change provides a powerful one to one communication vehicle in a captive environment - providing visibility and readability where it counts.

Philip Vecht, CEO of Admedia, says: "Admedia's baby change network provides a highly targeted way to reach this very specific audience. Advertisers benefit from zero competition and coverage close to the point of sale - something that press or television cannot offer.."

Rocky Balboa Talking Posters

20th Century Fox has used Admedia's bar network to promote the return of the Rocky film franchise, 'Rocky Balboa', which is winning rave reviews for star Sylvester Stallone.

The campaign runs on Admedia's washroom panels, supported by Talking Posters - frames fitted with an infra-red detector, launching the iconic Rocky theme tune when there is movement in the washroom - grabbing attention and creating a topic of conversation.

The promotion, booked through outdoor specialist Gen, will continue until January 28th, with the film released in the UK today.

Outdoor campaign for Chrysler

Car company DaimlerChrysler, is launching a new outdoor press campaign to promote its new Dodge Caliber model.

Activity will run over Christmas and will highlight the Caliber’s bold styling and affordability.

For the new outdoor campaign, Kinetic has selected long-haul truck routs covering the main UK motorways as well as 6-sheet billboards at 130 motorway service stations.

Planning and buying was done through BJK&E. Advertising on the trucks was designed by RoadAds with 6-sheet activity booked through Admedia.Last week, Chrysler announced a strategy shift towards more fuel-efficient models in an effort to staunch mounting losses that hit £780 million in the third quarter.