Halio wanted to advertise its new app for iPhone and Android users which allowed these consumers to order and pay for London's black cabs. With around 2,000 black cabs signed up to the service, users can easily track the closest cab
'A striking use of colours with the yellow, black and white on the Bar Runners and Beer mats, along with the comparison statements, made it a very bold and clear creative with instructions on how to download the app. An intriguing, eye catching poster with lots of small images which made you want to take a closer look. We also loved the way the creative was developed for specific areas of London especially the Hoxton Haircauts.'
A3 posters with Mirror Stickers in male and Female Washrooms with branded Beermats and Bar runners throughout Bars & Pubs all over London.
The campaign was booked by agency 24 Marketing and the creative was designed by Hypernaked.