Campaign Objective: Using the compelling message ‘When it rains, it kills’, Highways England wanted to remind and encourage motorists to slow down in wet weather, after nearly 3,000 people a year were killed or seriously injured when driving in the rain. Media: Located at high footfall locations at...

Think Money Case study from Admedia SME Advertising

Campaign Objective: Thinkmoney, a new brand from the Ocean Finance group, wanted to increase brand awareness and generate sales of their credit card product nationally. TGI data tells us that regular Motorway Services visitors are 34% more likely to only pay the minimum balance on their cards....

Out of Home advertising with Virgin Trains

Campaign Objective: Virgin Trains wanted a dynamic way to promote their service as a quicker alternative to traffic-choked roads. Media: The campaign was perfect for Admedia’s network of Nexus full motion D48 screens, situated at dominant high footfall locations at Motorway Service Areas and boasting real-time traffic activated...

Campaign Objective Tinc, one of the many brands already successfully using Admedia Nexus across top Motorway Service Areas, wanted to tie the arrival of the Royal baby to its male stationery brand in real time. The campaign aimed to target a large national family audience.   Media Tinc maximised...

Campaign Objective Promote the cinema release of David Brent: Life On The Road.   Media 500,000 Beer Mats were delivered across 500 national sports bars, taking advantage of the huge footfall uplift during the five weeks of Euro 2016.   Effectiveness Word of mouth about the Beer Mats spread onto social media....

Campaign Objective Shockingly, 84 UK men under the age of 45 commit suicide every week as a result of depression and other mental health disorders. Time To Change wanted to reach out both to vulnerable males and those friends who may be concerned about them, in a...

Campaign Objective Vauxhall wanted to reach van drivers and decision makers with responsibility for buying vans for their SME, to raise awareness of the Vivaro model.   Media The campaign embraced Admedia’s wide range of Motorway Service Area (MSA) capabilities – Nexus, A3 Washroom Panels and 6 Sheets, plus...

Background The Nightmare Realm is an interactive horror event based in Cork and Dublin. Campaign Objective The challenge for the Halloween 2017 campaign was to beat performance benchmarks achieved during the previous year, namely driving more sales at less cost and therefore delivering a much higher ROI from...

Campaign Objective Camelot ran a national Beer Mat and Bar Runner campaign across the Admedia bar network to stimulate talkability around Lotto. Creative Message Camelot’s message of ‘Who Wins If You Win?’ encouraged bar-goers to discuss what they’d do if they won the lottery, and who they would...

Crimestoppers Admobile campaigns sought to reach a diverse audience to bring awareness on sensitive subjects including Modern Day Slavery (MDS) and Female Genital Mutilation (FGM) and provide a clear call to action.  ...