Media:

A3 Washroom panels in London’s West End & City bars & pubs.

Panels:

347 panels in 74 sites

Objective:

To promote an exclusive shirt offer to both men and women to take advantage of throughout Austin Reed stores. To use the offer, consumers had to scan a QR code to receive the mobile voucher which they could then show in store. The voucher was also emailed to them.

Results:

365 QR code scans

65 consumers data captured

52 vouchers redeemed