Objective:

With a nationwide reach in all major Department Stores including Selfridges and Debenhams, Bare Escentuals were looking to raise awareness about their matte foundation amongst women of all ages. They ran an integrated campaign on 215 Female Washroom Panels across 70 Bars outside London, accompanied with Direct Response Slips and Mirror Clings.

Effectiveness:

73% of respondents recalled seeing advertising for Bare Escentuals

88% of respondents recalled seeing advertising on Washroom Panels

58% of respondents took a tear-off label

56% of respondents recalled the media in the Bar when prompted

81% of respondents thought our Bars were a very appropriate venue to advertise Bare Escentuals

53% of respondents stated that they are now more likely to buy the product

Audience:

Over two weeks the posters hit 700,000 individual women with 1.9 million impacts.

*Source: Market Management Research