Objective:

To reach parents of babies and make them aware of the product.

Effectiveness:

 

    • 98.4% prompted awareness of the Cow & Gate Frutapura advertising in baby change
    • 73% unprompted awareness of Cow & Gate or Frutapura in the test group & 39.8% in the control
    • 62.3% Prompted awareness of Frutapura in the test group & 21.5% in the control
    • 88.7% say they had seen Frutapura advertising recently with 50.7% spontaneous mention of the washroom advertising
    • Over 2 weeks the posters will have hit 608,860 baby changers with 1 million impacts

Source: MBA Independent Research