Crimestoppers Admobile campaigns sought to reach a diverse audience to bring awareness on sensitive subjects including Modern Day Slavery (MDS) and Female Genital Mutilation (FGM) and provide a clear call to action.
Crimestoppers have run many campaigns across the county, using Admobile’s geo-targeting capabilities to target people in their specific regions. The scrolling banner caught the attention of over 25,000 people which resulted in an increase in calls to their anonymous line.
The campaign was a remarkable success with an average click-through-rate of 1.27% and an increase in awareness of serious crimes. The Domestic Abuse and FGM campaigns that ran in West Mercia won the Crimestoppers National Award for ‘Most Effective Campaign.’
“Thank you too for the Admedia contribution to our Domestic Abuse/FGM Campaign, “Behind Closed Doors” and our Rural Crime Campaign, “Scene It, Herd It” we undertook in West Mercia in 2016 which were very successful and which generated many anonymous calls to our Bureau which we were able to forward on to West Mercia Police for action thus helping vulnerable people and contributing to keeping our Communities safer.
The Admedia Campaign also provided a detailed evaluation which was extremely useful in the analysis of the effectiveness of the DA/FGM Campaign (and also the Rural Crime Campaign). We are now able to provide evidence of “engagements” and what geographical areas are responding”