Objective:

To raise awareness of dangerous driving amongst 18-24 year olds in Essex and drive www.driveessex.co.uk traffic.

Effectiveness:

The campaign consisted of unique creatives, each promoting a key message including the dangers of drink or drug driving and the importance of wearing seat belts. The cubicle wrap design cleverly read the correct way when look at in the mirror – reinforcing the ‘you’ll look back and regret it’ message.