Campaign Objective:

To reach a male audience to make them aware of the new deodorant range.

Period:

4th October – 31st October

Media:

450 male washroom panels across 211 bars

Effectiveness:

91% of 16-34 year olds recalled Gillette, unprompted.

26% said they “definitely will buy” Gillette products after seeing the poster, in contrast to 17% who said they “definitely will buy” Gillette products before seeing the poster – an increase of 65% Double the number of Gillette’s target audience thought Gillette was “their king of product” after seeing the washroom advertising.

Over 2 weeks the posters will have hit 348,150 individual men with 2 million impacts