Objective:

To reach men aged 25-44 who gamble and encourage them to take and use the Direct Response Tear Offs which doubled up as a voucher to get a £20 discount.

Effectiveness:

  • 68.9% use online gambling sites more than once a week
  • 45.6% unprompted recall of Ladbrokes advertising
  • 100% stated that they had seen advert in Bar/Club
  • 66% of those stated they had seen it in washrooms
  • 79.8% recall seeing the £20 free promotion
  • 71.8% prompted recall of the campaign

Audience:

Over 2 weeks the poster hit 487,167 individual men with 4 million impacts.

Source: Source: MBA Independent Research