Objective:

To reach a large mobile motoring audience to communicate the brand, its values, at point of sale and increase sales.

EPOS Results:

EPOS data showed an increase of 103.5% in sales* of Mars bars for the period of the campaign.

Where there was no poster advertising:

  • Roadchef had 7.4% increase in sales

Audience:

Over 2 weeks the posters hit over 8 million individuals with 47 million impacts.