max-factor

Objective:

To reach women 18 and above and generate awareness about their new lipstick

Effectiveness:

72.4% recall recently seeing Max Factor Advertising

81.8% recall of Washroom Panels

60% of those recall seeing it in the bar

51% specific recall of Lipfinity brand

77.3% prompted recall of the media in bar

73.4% have never tried Lipfinity

50% state that they are now likely to buy the product

Audience:

Over 2 weeks the posters hit over 1 million individual women with 7 million impacts.