Objective:

To reach females aged 18-44 near the point of sale locations whilst they are thinking about their hands (i.e. having just washed them).

Effectiveness:

    • 60% of Nivea Hand’s target audience remembered seeing Nivea Hand without being prompted
    • The number of people who definitely would buy Nivea Hand in the future increased by 80% after seeing the washroom advertising and would definitely not buy a competing brand
    • Over 2 weeks the posters hit 3 million individual women with 2 million impacts

Source: NOP Solutions