To reach a travelling audience, communicate the brand, its values and increase sales at point of sale.
Ribena advertised on 400 National CTN 6 Sheet Panels across 127 Motorway Service Areas.
EPOS data showed:
- An increase of 187.5% in sales of Ribena Really Light for the period of the campaign
- Over 2 weeks the posters hit over 18 million individuals with 83 million impacts
Source: MOTO EPOS data