Objective:

To raise awareness of the Skybet service and the £30 free bet to each person who went online to bet as well as increase subscriptions

Effectiveness:

  • 66% of respondents said they noticed Skybet advertising in the washrooms – nearly 7 out of 10 people
  • 50% of respondents recalled what the advertising was for
  • ¼ of respondents said they told their friends in the bar about the advertising they saw
  • Our advertising has the potential to more than double the campaign effect
  • 39% remembered branded beermats associated with the campaign
  • 77% of respondents think A3 posters & branded beermats ‘Work well together’
  • 1 in 5 respondents said they would take action once viewing the advertising