Objective:

Over six weeks of summer 2014, The Eden Project’s new Dinosaurs Unleashed event was being promoted at Admedia Motorway Service Areas (MSAs).

Effectiveness:

The unmissable 2m x 1m sized vinyls are placed at high impact points at the entrance and exit of each of the services, enabling kids to experience the vibrancy and scale of Dinosaurs Unleashed. They were an additional customer touchpoint to the Eden Project’s advertisements on A3 Panels inside the MSA’s Washrooms.

Audience:

The vinyls caught the attention of over 2.5m Motorway Service Area (MSA) visitors at Exeter and Bridgwater Moto Services and Taunton Dean and Sedgemore Roadchefs, whilst travelling the popular holiday route into the South-West.

Testimonial:

“We are delighted with these vinyls – they are unmissable and will undoubtedly impact on the millions of day trippers and holiday-makers on their way into the South-West. Most importantly, these ads will be seen by families right when they are in the holiday mindset, at a time when parents will be actively looking for days out to keep the kids entertained”.
Lee Parsons, from Open Outdoor, who planned and booked the campaign in conjunction with Bluesoup Communications

Since last year the popular South-West family attraction has booked four campaigns with Admedia.