Campaign Objective:

Urostemol ran a national A3 Washroom campaign across Motorway Service Areas, Shopping Malls, Bars and Railway Stations to promote their herbal remedies for bladder complaints.

Creative Message:

Urostemol’s creative used different creatives to draw attention to their new gendered products.

Effectiveness:

Respondents successfully recalled the product’s main benefits. 70% of respondents thought that it was appropriate to have posters in washrooms offering help with bladder problems

There was a 68% unprompted recall across all environments. The prompted recall was 79%.