Objective:

To reach SME decision makers who are responsible for purchasing/leasing Vans and raise awareness of the new Vivaro and Movano vans.

Media:

Vauxhall wanted to take advantage of Admedia’s dwell time, location and audience so they ran a national A3 Washroom Panel, Direct Response Slip, & 6 Sheet campaign across Motorway Services

Sandy MacRitchie, Marketing Manager, Vauxhall Commercial Vehicles comments: “SMEs are a tough area to get clarity on and as a result, we were looking for the most effective advertising channel to reach this audience. Admedia brought new insight which clearly demonstrated why OOH, particularly Motorway Service Areas, are the most efficient way of directly targeting SME decision makers. This research piece has put OOH at front of mind for future SME campaigns – something we might not have considered before looking at this research”