Objective:

Reach a vehicle hiring audience and raise awareness

The Creative:

Took advantage of the dwell time + audience, attracting vehicle hirers to pick up the phone and call them/visit their website

Media:

A3 washroom panels, Direct Response Slips, & 6 Sheets at MSAs

Campaign Effectiveness:

A conversion rate of 25% highlighted the significance of the campaign in generating extra revenue and appropriateness of advertising at Motorway Service Areas

Halo effect: If you compare the client’s average bench mark for incoming leads to the number of leads generated from each campaign, you can definitely see the Halo Effect in full force

Head of Marketing comments: “We recently used Admedia and are overwhelmed with the campaign results. It made a real impact on new customer enquiries and generated an excellent return on investment for us. We received thousands of responses and had a large conversion rate that has continued to grow over the course of the year, this has allowed us to tactically increase demand and would be a media channel I would absolutely recommend.”