Objective:

To advertise the launch of a new Duo variant of Wispa and to drive sales and awareness at point of sale.

EPOS Results:

EPOS data showed an increase of 165% in sales* of Wispa Duo for the period of the campaign.

Audience:

Over two weeks the posters hit over 19 million individuals with 27 million impacts.

*Source: MOTO EPOS data