Campaign Objective:
To reach a large mobile motoring audience and to educate the consumer, at point of sale, that Wrigley's Airwaves provides "Menthol Stimulation"

Media:
405 Illuminated 6-sheets across 90 Motorway Service Areas, positioned head-on outside shops.

Result:
EPOS data showed an increase of 18.3% in sales* of Wrigley's Airwaves range for the period of the campaign.

Wrigley's Airwaves Green mint saw a 26% increase*

Over 2 weeks the posters will have hit over 13 million individuals with 84 million impacts.

NB: Whereas average Epos data for confectionary consistently reports 54% increase in sales at these sites – 18.3% increase for Wrigley's when Wrigley's dominates the market with 90% market share, is very considerable (source: Nielsen).