Campaign Objective:
A test campaign to show that A3 poster advertising in the washrooms of motorway service areas would achieve a far greater response than the press strategy.

Media:
187 A3 male washroom panels across 17 Motorway Service Areas

Effectiveness:
Admedia increased the call response rate to our brochure line by 393% in comparison with their normal press strategy.'*

Over 2 weeks the posters hit 1 million men with 4 million impacts

*Source: Aroon Varma, Marketing Manager, Alpine