Campaign Objective:
To reach a large female audience aged 25-44 and to educate the consumer, of the latest product.

Media:
1487 A3 female washrooms panels across 252 top shopping centers nationally.

Effectiveness:

60.3% recall recently seeing Envive advertising

51.6% frequently or always visit Boots or Superdrug

95% stated that they had seen Envive Advertise in the Centre

97% of those stated they had seen it in Washrooms

49% recall of relevant message from poster

82.3% recall Always Envive Creative (prompted)

Over 2 weeks the posters will have hit 6 million Individual women with 9 million impacts