Campaign Objective:
The Autoglass campaign featured total domination of 6 of our busiest UK Motorway Service Areas

Media:
6 Sheets x 2 creatives, A3 Washroom panels x 2 creatives & Mirror Stickers

Research objectives
To carry out attitudinal & awareness research and gauge recall of the advertising. To prove appropriateness of environment & audience and to look at the effects of different combination of formats.

Effectiveness:
90% of respondents agreed that Motorway Service areas were the most appropriate place to advertise
22% said the campaign had improved their opinion of Autoglass
78% of respondents agreed they were very likely to contact Autoglass now & the future if they had a chip or crack in the windscreen
Unprompted, 56% of respondents said they had seen Autoglass advertising on small posters in Motorway Service Areas
1 in 3 respondents took the Direct Response Tear Off
32% said they were going to take the tear off label
84% of respondents said they intended to keep the Tear Off for use at a later date-long term effect

*Admedia independent research in conjunction with Market Management