Campaign Objective:
Drive awareness and sales for Truck Trader and Bike Trader.

Media:
48 CTN 6 Sheet panels across 47 Motorway Service Stations integrated with 674 A3 male panels across 63 Motorway Service Areas.

Conclusion:
“The sheer footfall captured at these sites combined with undivided consumer attention provided us with the perfect forum in which to promote our titles. With a tangible link into retail (where each product was available for purchase) Truck Trader achieved an average copy sale increase of 163% and post promotion retention of 113.7%. Similar success prevailed with Bike Trader with a copy sale increase of 54.9% and post of 28.6%. These tangible results exclude the level of brand awareness which these ‘impossible to miss’ sites command, and I would certainly credit ADMEDIA in part with the very strong winter sales we have achieved this year with Bike Trader and the record breaking copy sales achievements for Truck Trader.

 

*Source: Rachel Baldwin, Marketing Manager, Auto Trader