Campaign Objective:
Starting off from a small base having presence on the QVC shopping channel, Bare Escentuals is now a fast growing brand within the UK. They were looking to raise awareness about their matte foundation amongst women of all ages.

Media:
Integrated campaign with 215 female washroom panels across 70 Bars outside London, including Direct Response slips, branded coasters and mirror stickers

Research objectives:
To measure recall ad awareness of the campaign, to gain learnings on the creative and to understand what effect the campaign had on encouraging Word of Mouth about the brand in the venues.

Effectiveness:
73% recall seeing advertising for Bare Escentuals
88% of these recall seeing ad on washroom poster
58% took tear-off label
56% prompted recall of the media in bar
81% thought the bar was a very appropriate/ appropriate place to advertise
53% state that they are now much more/ more likely to buy the product
Over 2 weeks the posters hit 700,000 individual women with 1.9 million impacts

Source: Market Management