Campaign Objective:
To reach a targeted motoring audience in an environment that is proven to drive response. Measured by the volume of test drives and information requests.

Media:
420 National CTN 6 Sheet panels
Across 121 Motorway Service Stations.
933 A3 male washroom panels across 121 nationally.
Branded Cadillac Roadshow

Conclusions:
'We were very pleased with the response, it exceeded all our expectations. We managed to achieve our test drive target of 500 and over 1,700 calls requesting more information about the Cadillac Executive Model. We will definitely be considering future activity.'

 

 

 

 

 

 

*Source: Alastair Welham, Marketing Director, Cadillac